A fad. A clever marketing strategy which a product is advertized as the thing everyone must have, to the point where people begin to feel they need to consume it.
This is the “Seduction community” in general. They can make to believe that if you follow their advices, you can become so cool (even if you were a geek), that every woman will fall in love with you, especially if you are going to use some NLP routines and other materials.
They are putting the trap so you pay for every product they sell. The trick is that they don’t tell you all their “secrets” in their first DVD or book, so you have to pay for another product and even for a bootcamp. But even the “gurus” can suck in “pickup” 🙂
They can make you to believe that you can approach every girl you will see, on streets, Super Markets, plazas (almost everywhere) and attract her just by showing how “alpha” you are. And of course EVERY woman out there waiting for you (and other “PUAs”). And if you fail, they tell you that you were not in state and you have to order the XCZX product in order to be in more proper “state”.
Even in bars, every woman goes there to f#ck (you), just approach her (if you can’t approach her fearless, read their newest book for approach anxiety 😉 ) and she will go home with you. You must insist using some lines, because if shes tells you to f@ck off, or if she tells you that is married, or even if she is out just to talk with her friend, they tell you that are all lies and she “tests” you.
They also tells you that the “AFCs” are alone or the women don’t want them, but the truth is that even the AFCs have girlfriends. And some times they have more women than every PUA monkey out there.
The only time you see Alan Roger Currie runs “Mode One”, is on stage with paid women 🙂
Don’t believe everything you read. The just want your money. They are using the same materials over and over again, changing some things and with fake field reports and videos, so you believe that their system works. The PU gurus are like the people who sells books on “How to be rich” and they are poor.
Find some books that are based on reality, read them and then go out so you can practice what you just read.