As we can see, there are three types of people.
-AFC's, people having some fear or not having experience with women. They behave as good as possible with the girls.
-We, the PUAs, the people who trying to learn how to behave and how to talk to women, escaping from their -long- list with their "friends" and make love with them.
-"Jerks" or the bad guys, as they are known, those who have complete disregard for them and women surprisingly prefer them, regardless if they are brutal with them.
The bad guy get the girl idea is difficult for someone to accept it, especially if he is an AFC. Have you ever seen a girl you know to be with someone who you think is a "bad guy" and you tried to tell her to leave him?
Her answer is always the same, that he will change someday and he will become a good man. So, she is trying to make him change, hoping one day he become a good guy.
Women usually are interesting for relationships with men who have made some effort to win, in contrast to AFC's who gives his balls to the plate immediately.
In comparison, try to tell a girl you know, that her boyfriend is a very nice guy. Usually she will try to defend him and she will tell you that he is not such a nice guy and he is a "bad boy" sometimes. This means that women don't like the good guys, except if they are their bros.
But, someone can ask, why so many women are with men who are "nice guys"?
The answer is simple. Women seeking their ideal man. Inside them, there is this "Prince with white horse that would get her" mentality.
The truth is that with time and as they grow, this idea changes. So if the "one" never comes to her, they will search for something similar or, at least, someone to be with her, so they don't stay alone without anyone.